Selling Advertising on your blog

There are a few different types of strategies that budding entrepreneurs use to make money by blogging. One of the easiest and more common ways to monetize a blog is to sell advertising space to companies and other websites that want to target the demographics of a specific blog. This is widely popular and more blog authors are jumping on this wagon than ever before, due to how easy it is. Another popular way of making money with a blog is by designing a blog that focuses on a single brand that will improve its image by creating positive images between the blog and the product in the mind of the reader and/or consumer. Each of these methods have the opportunity to make the blogger a nice amount of residual or straight-up profit, especially if they excel in the marketing arena.


If you are among the blog authors that are aiming at selling targeted advertising, there are a couple ways that you can start recruiting sponsors who want to put their ads on your blog; you can let someone else do all of the grunt work, or you can do the work yourself and keep 100% of the resulting revenue.

Within the first group, many bloggers make money by showing ads from the Google AdSense program and similar ad publishing sources. Very little effort is required when you decide to show Ads from Google AdSense, and if you are showing them on a hot niche with good traffic, there is potential for a lot of money to be made. In reality, most bloggers who start showing AdSense ads are disappointed at best when they see their earnings in the beginning. The key to making decent money with Google AdSense is to have a quality, non-overcrowded niche with fresh, unique content. Put all of those ingredients in a blender and give it a little time, and you’ll start noticing drastic improvements in your click through revenue.

If you have the time, patience, and motivation, then selling ads directly to companies that may be interested in your ad space can be very much worth your time and effort. Of course, it always helps to have contacts in the niche that you are selling ads in, so do yourself a favor and network, network, network. Having a sales background helps when it comes time to propose to other companies/sites to buy space on your blog, but if you don’t have a sales background, then find someone in your family or one of your friends that does. Just pay them a small fee to pitch it for you. Of course, the best way to learn how to sell your ad space is to do it yourself, as you will definitely learn a lot along the way. In order to sell advertising space directly, most often you’ll need some impressive stats to go along with it. You can’t just start a blog, and a week later hope to sell ad space for x amount of dollars to a big company. You’ll need to spend several months building up a reader base, traffic, and links from big sites in your niche. Once you are at a level where you can consider yourself a “pro-blogger,” then the companies will come to you to ask about buying advertising space.

Another scenario that can be quite lucrative is one where a company decides to start a blog of their own, which allows them to “keep in touch with the people.” Since blogs are traditionally updated more frequently than actual websites, companies will start blogs to show that they are in touch with the digital world, and will often break important product or service news on the blog before it ever reaches the main website. This can be quite lucrative for the right blogger, because when a company decides to start a blog, they will usually find a blogger who writes in the same niche as the company is in. Many bloggers have been approached by major companies, who offer attractive salaries, benefits, and other bonuses, just to blog! Position yourself as an expert in your niche, and this very well could happen to you someday.

Related Internet Directory Categories:

* Webmaster Resources
* Affiliate Programs
* Internet Marketing Blogs


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* Advertising-Sponsored Free WiFi: The Wave of the Future?
* Facebook Users Getting Paid To Be Popular
* Make Money By Selling What You Know
* Make Money Online By Making Money Online!
* Google Stock Falls as Pay-Per-Click Advertising Shows Signs of Weakening

Comments

Anonymous said…
This is really neat. It would be great to actually get a full time job blogging. Thanks for sharing.
Anonymous said…
Yes

But blogging do help in business development and success of a website.

www.onlinedukan.com
HawgWyld said…
I appreciate items like this more than I can say. There's a lot of "noise" out there about how to make money through a blog, but not a lot of critical analysis of how to actually make that happen.

Articles like this help those of us who are absolute beginners at this whole blogging thing!

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